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Microsoft’s dystopian pitch for remote work
Microsoft is launching a new marketing campaign for Office 365 that celebrates working during your kid’s recitals, on vacation, and while enjoying the appetizer at a restaurant. All this under the...
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What has Basecamp helped you make?
Over 17,000,000 people around the world have used Basecamp to help them make awesome stuff. They’ve written books, renovated kitchens, built science fair projects, manufactured bicycles, planted...
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#GetItDone vs #WorkCanWait
We took the liberty of rewriting Microsoft’s dystopian vision of remote work ads. See more at #WorkCanWait and contribute your own revisions. Redirecting to Signal vs. Noise .
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QUOTE: I think we sometimes overlook things we don’t r…
I think we sometimes overlook things we don’t realize we’re already good at or have limited experience with. You may be beating yourself up about not having good enough grades in biology to go to...
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Show us how #WorkCanWait and win a night out on us
A couple of days ago we poked fun at Microsoft’s #GetItDone campaign. Microsoft depicts Office 365 as the perfect tool for working in as many awkward situations as possible – your morning bathroom...
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Customer Spotlight: Aardvark London
Name: Christopher Johns Title: Commercial Director Company: Aardvark London Established: 1996 Number of employees: 17 Basecamp customer since: 2004 Tell us a little about Aardvark — what kind of work...
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The performance impact of "Russian doll" caching
One of the key strategies we use to keep the new Basecamp as fast as possible is extensive caching, primarily using the “Russian doll” approach that David wrote about last year. We stuffed a few...
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Basecamp’s cache-friendly local time
An important ingredient in the caching to the max recipe is sharing caches between users. When cache keys are free of user-specific attributes, requests are far more likely to hit a warm cache and...
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Evaluating a redesign
When evaluating a redesign, your first instinct is to compare the new design to the old design. But don’t do that. The first step is to understand what you’re evaluating. If you just put the new...
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PHOTO: The silhouettes and imagined dystopia of…
The silhouettes and imagined dystopia of work was bad. Images of real people prioritizing their Merchandise Update over their family on a Skype call is just fucking horrendous. Redirecting to Signal...
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